Get to know us a bit better, and see if you can spot which of our wine beliefs are truth or lies!

Let’s play 2 truths and a lie…

Welcome to the A Bit Unrefined (ABR) edition of the classic ice-breaker, “2 Truths and a Lie.”  We’re new, so we’ll start with some info about things we believe, of which typically 2 would be true and one would be a lie. But we’ll change the rules and give you 5 statements and no hints for how many truths or lies there are. That’s how we roll –  go forth and guess!

  1. We believe we need to operate as the intermediary between you and the winemaker. TRUTH OR LIE?
  2. We believe you are your own best judge of what you like. TRUTH OR LIE?
  3. We believe you have choices, and we don’t assume wine is a go-to beverage.  It might be water, cocktails, or energy drinks. TRUTH OR LIE?
  4. We believe you have to be educated about wines (grapes, styles, terminology, you name it) to truly understand wine. TRUTH OR LIE?
  5. We believe that life is shorter than we’d like, and everyone should take some time to enjoy it. TRUTH OR LIE?

See what surprises you about the real answers below:

Truth or Lie…The Answers

  1. We believe we need to operate as the intermediary between you and the winemaker. ABSOLUTELY FALSE

This is a lie. Our goal is to facilitate your connection to the small/boutique production wineries we know and love, in a way where you don’t have to visit or discover them on your own, and you get access to more than one at a time. The winemakers get access to people/audiences they could not necessarily reach on their own, and we get the fun of connecting you (both facilitating your orders and assuring you that the wines are of high quality). 

  1. We believe you are your own best judge of what you like. ABSOLUTELY TRUE. 

You know what you like (as do we), so  trust your own sense of smell and taste. If you like it, you like it.  If you taste it, it’s there.  Wine is enjoyed by a person and each person is unique.  You do you.   

  1. We believe you have choices, and we don’t assume wine is a go-to beverage.  It might be water, or energy drinks. . TRUE AGAIN.

We wanted to keep this manageable both for you and for us (we’re tiny, the makers we’re working with have lower productions – so smaller is better for us too).  Whether you have a ton of favorite wines already (and don’t want to give them up), or whether you drink it on occasion, our club fits into your lifestyle, not the other way around.  We want to complement your choices by giving you some new wines to try. But please always drink responsibly. 

  1. We believe you have to be educated about wines (grapes, styles, terminology, you name it) to truly understand wine. NOT TRUE (meaning, FALSE).

LIE. But admittedly, a bunch of us love this (including our Marketing Director who is WSET Level II certified – #humblebrag alert) but see also #2 above.  Just because you can’t taste the petrichor in a wine (look it up via Merriam-Webster as one of us did at a memorable tasting…but that’s a different blog post), doesn’t mean you can’t enjoy it. If you want to go down the wine jargon rabbit hole, be our guest, but we’ll share the winemakers’ visions and thoughts on their wines instead. We 💕sommeliers and learning. They are super fun and very knowledgeable and interesting to talk to, but you pick out your own food and beverages all the time – you can do it with wine too!!  Our job is to give you great wine from great makers, you decide what you think of it.  If you like it, that is your palate.  If you don’t, you’ve learned more about wine just by joining the club. 

  1. We believe that life is shorter than we’d like, and everyone should take some time to enjoy it. YES TRUE, TRUE, TRUE.

Hopefully this one was easy. In fact, please take a moment now to look away from your screen of choice and do something IRL. Enjoy!